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People Watching

novalis
1 min readMay 11, 2019

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There’s really nothing worse than listening to Millennials pitch each other creative ideas in public places.

“Social media blah blah blah.”

“Like — ”

“Right?”

The rise of the ‘creative class’ is really just the rise of facile, empty talk about creativity in the mode of corporate discourse. At some point, it became completely acceptable for creativity to take the form of a scheme… for individuals, who aren’t a corporation, do not work for a corporation, to talk like they’re at a board meeting, like they work for a big advertising firm.

To spend an afternoon in a park or coffeeshop in New York is to risk having to listen to untalented people razz each other up about their bad ideas, to talk about ‘scalability’ and ‘audience’ and all that shit. It’s pretty embarrassing.

I’d rather that people got together to talk about the tragic directionlessness of their lives — the void of intuition and poetry: that would be far more interesting, far more real.

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